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Ovetta Sampson

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Vice President, Machine Learning Experience Design, Capital One

As Vice President of Machine Learning Experience Design, Ovetta supports the Enterprise Machine Learning Platform Design Team, the Responsible AI Team and the Machine Learning Governance team at Capital One. She’s responsible for helping to integrate human-centered design principles, strategies and processes into the machine learning platform and models the power Capital One’s associate and consumer experiences.

Prior to joining Capital One, she was a Principal Design Director at Microsoft, leading a transdisciplinary design, engineering and research team in developing cross-industry innovative solutions for Microsoft’s biggest enterprise customers. Her team’s work included building AR/VR, data and AI, IoT and software enterprise solutions for Fortune 500 companies in the retail, manufacturing, healthcare and financial services industries.

An IDEO alumna, Ovetta’s sweet spot is the intersection of humanity, business and technology. Working side by side with data scientists for most of her career at IDEO and beyond helped her to codify and operationalize responsible AI at the model level and develop processes to create Human-Centered AI. She also specializes in envisioning human-centered experiences for future technologies.

Combining her M.S. in Computer Science (HCI) with her BA in Communications, Ovetta spends most of her time helping people visualize humanity’s future and how to ethically and with compassion serve people through digital and intelligent products. When not working or teaching, Ovetta is swimming, biking and running, in exotic locales, and occasionally, doing these races called Ironmans.