Kathy Baxter

As a Principal Architect of Responsible AI & Tech at Salesforce, Kathy develops research-informed best practices to educate Salesforce employees, customers, and the industry on the development of responsible AI. She is a member of Singapore’s Advisory Council on the Ethical Use of AI and Data and AI Verify Foundation and on the board of the non-profit EqualAI. Previously, she has proudly served as a Visiting AI Fellow at NIST and a Council Member on the World Economic Forum's Global Futures Council for Data Equity.

Prior to Salesforce, she worked at Google, eBay, and Oracle in User Experience Research. She is the co-author of two editions of "Understanding Your Users: A Practical Guide to User Research Methodologies." She received her MS in Engineering Psychology/Human Factors Engineering and BS in Applied Psychology from the Georgia Institute of Technology.