Mounting evidence indicates that the artificial intelligence (AI) systems that rank our social media feeds bear nontrivial responsibility for amplifying partisan animosity: negative thoughts, feelings, and behaviors toward political out-groups. Can we design these AIs to consider democratic values such as mitigating partisan animosity as part of their objective functions? We introduce a method for translating established, vetted social scientific constructs into AI objective functions, which we term societal objective functions, and demonstrate the method with application to the political science construct of anti-democratic attitudes. Traditionally, we have lacked observable outcomes to use to train such models-however, the social sciences have developed survey instruments and qualitative codebooks for these constructs, and their precision facilitates translation into detailed prompts for large language models. We apply this method to create a democratic attitude model that estimates the extent to which a social media post promotes anti-democratic attitudes, and test this democratic attitude model across three studies. In Study 1, we first test the attitudinal and behavioral effectiveness of the intervention among US partisans (N=1,380) by manually annotating (alpha=.895) social media posts with anti-democratic attitude scores and testing several feed ranking conditions based on these scores. Removal (d=.20) and downranking feeds (d=.25) reduced participants' partisan animosity without compromising their experience and engagement. In Study 2, we scale up the manual labels by creating the democratic attitude model, finding strong agreement with manual labels (rho=.75). Finally, in Study 3, we replicate Study 1 using the democratic attitude model instead of manual labels to test its attitudinal and behavioral impact (N=558), and again find that the feed downranking using the societal objective function reduced partisan animosity (d=.25). This method presents a novel strategy to draw on social science theory and methods to mitigate societal harms in social media AIs.
Algorithm audits are powerful tools for studying black-box systems without direct knowledge of their inner workings. While very effective in examining technical components, the method stops short of a sociotechnical frame, which would also consider users themselves as an integral and dynamic part of the system. Addressing this limitation, we propose the concept of sociotechnical auditing: auditing methods that evaluate algorithmic systems at the sociotechnical level, focusing on the interplay between algorithms and users as each impacts the other. Just as algorithm audits probe an algorithm with varied inputs and observe outputs, a sociotechnical audit (STA) additionally probes users, exposing them to different algorithmic behavior and measuring their resulting attitudes and behaviors. As an example of this method, we develop Intervenr, a platform for conducting browser-based, longitudinal sociotechnical audits with consenting, compensated participants. Intervenr investigates the algorithmic content users encounter online, and also coordinates systematic client-side interventions to understand how users change in response. As a case study, we deploy Intervenr in a two-week sociotechnical audit of online advertising (N = 244) to investigate the central premise that personalized ad targeting is more effective on users. In the first week, we observe and collect all browser ads delivered to users, and in the second, we deploy an ablation-style intervention that disrupts normal targeting by randomly pairing participants and swapping all their ads. We collect user-oriented metrics (self-reported ad interest and feeling of representation) and advertiser-oriented metrics (ad views, clicks, and recognition) throughout, along with a total of over 500,000 ads. Our STA finds that targeted ads indeed perform better with users, but also that users begin to acclimate to different ads in only a week, casting doubt on the primacy of personalized ad targeting given the impact of repeated exposure. In comparison with other evaluation methods that only study technical components, or only experiment on users, sociotechnical audits evaluate sociotechnical systems through the interplay of their technical and human components.