Stanford researchers explore how to build culturally inclusive and equitable AI by offering initial empirical evidence on cultural variations in people’s ideal preferences about AI.
Stanford researchers explore how to build culturally inclusive and equitable AI by offering initial empirical evidence on cultural variations in people’s ideal preferences about AI.
The Stanford HAI co-director has blazed a trail by keeping humans at the center of emerging technologies.
The Stanford HAI co-director has blazed a trail by keeping humans at the center of emerging technologies.
Sociotechnical Audits: Broadening the Algorithm Auditing Lens to Investigate Targeted Advertising
Algorithm audits are powerful tools for studying black-box systems without direct knowledge of their inner workings. While very effective in examining technical components, the method stops short of a sociotechnical frame, which would also consider users themselves as an integral and dynamic part of the system. Addressing this limitation, we propose the concept of sociotechnical auditing: auditing methods that evaluate algorithmic systems at the sociotechnical level, focusing on the interplay between algorithms and users as each impacts the other. Just as algorithm audits probe an algorithm with varied inputs and observe outputs, a sociotechnical audit (STA) additionally probes users, exposing them to different algorithmic behavior and measuring their resulting attitudes and behaviors. As an example of this method, we develop Intervenr, a platform for conducting browser-based, longitudinal sociotechnical audits with consenting, compensated participants. Intervenr investigates the algorithmic content users encounter online, and also coordinates systematic client-side interventions to understand how users change in response. As a case study, we deploy Intervenr in a two-week sociotechnical audit of online advertising (N = 244) to investigate the central premise that personalized ad targeting is more effective on users. In the first week, we observe and collect all browser ads delivered to users, and in the second, we deploy an ablation-style intervention that disrupts normal targeting by randomly pairing participants and swapping all their ads. We collect user-oriented metrics (self-reported ad interest and feeling of representation) and advertiser-oriented metrics (ad views, clicks, and recognition) throughout, along with a total of over 500,000 ads. Our STA finds that targeted ads indeed perform better with users, but also that users begin to acclimate to different ads in only a week, casting doubt on the primacy of personalized ad targeting given the impact of repeated exposure. In comparison with other evaluation methods that only study technical components, or only experiment on users, sociotechnical audits evaluate sociotechnical systems through the interplay of their technical and human components.
Algorithm audits are powerful tools for studying black-box systems without direct knowledge of their inner workings. While very effective in examining technical components, the method stops short of a sociotechnical frame, which would also consider users themselves as an integral and dynamic part of the system. Addressing this limitation, we propose the concept of sociotechnical auditing: auditing methods that evaluate algorithmic systems at the sociotechnical level, focusing on the interplay between algorithms and users as each impacts the other. Just as algorithm audits probe an algorithm with varied inputs and observe outputs, a sociotechnical audit (STA) additionally probes users, exposing them to different algorithmic behavior and measuring their resulting attitudes and behaviors. As an example of this method, we develop Intervenr, a platform for conducting browser-based, longitudinal sociotechnical audits with consenting, compensated participants. Intervenr investigates the algorithmic content users encounter online, and also coordinates systematic client-side interventions to understand how users change in response. As a case study, we deploy Intervenr in a two-week sociotechnical audit of online advertising (N = 244) to investigate the central premise that personalized ad targeting is more effective on users. In the first week, we observe and collect all browser ads delivered to users, and in the second, we deploy an ablation-style intervention that disrupts normal targeting by randomly pairing participants and swapping all their ads. We collect user-oriented metrics (self-reported ad interest and feeling of representation) and advertiser-oriented metrics (ad views, clicks, and recognition) throughout, along with a total of over 500,000 ads. Our STA finds that targeted ads indeed perform better with users, but also that users begin to acclimate to different ads in only a week, casting doubt on the primacy of personalized ad targeting given the impact of repeated exposure. In comparison with other evaluation methods that only study technical components, or only experiment on users, sociotechnical audits evaluate sociotechnical systems through the interplay of their technical and human components.
A cross-disciplinary group of Stanford students examines the ethical challenges faced by data workers and the companies that employ them.
A cross-disciplinary group of Stanford students examines the ethical challenges faced by data workers and the companies that employ them.
Six interdisciplinary research teams received a total of $3 million to pursue groundbreaking ideas in the field of AI.
Six interdisciplinary research teams received a total of $3 million to pursue groundbreaking ideas in the field of AI.
We invited 11 sci-fi filmmakers and AI researchers to Stanford for Stories for the Future, a day-and-a-half experiment in fostering new narratives about AI. Researchers shared perspectives on AI and filmmakers reflected on the challenges of writing AI narratives. Together researcher-writer pairs transformed a research paper into a written scene. The challenge? Each scene had to include an AI manifestation, but could not be about the personhood of AI or AI as a threat. Read the results of this project.
We invited 11 sci-fi filmmakers and AI researchers to Stanford for Stories for the Future, a day-and-a-half experiment in fostering new narratives about AI. Researchers shared perspectives on AI and filmmakers reflected on the challenges of writing AI narratives. Together researcher-writer pairs transformed a research paper into a written scene. The challenge? Each scene had to include an AI manifestation, but could not be about the personhood of AI or AI as a threat. Read the results of this project.
